CAMBRIDGE—The final session at Futures of Entertainment 2 is called “Cult Media” and it features four entertainment makers, including Jesse Alexander, co-executive producer and writer on NBC epic saga, Heroes. Henry Jenkins, co-founder of MIT’s Comparative Media Studies program is moderating the panel, members of which are batting the term “transmedia storytelling” around like a badminton birdie in the warm and cozy …
Continue Reading about Brand Narratives Will Benefit from Transmedia Storytelling →