[via Armano's Twitter stream] …
Banner Blindness Leads To Lowballing
According to Valleywag, "prices in the online advertising's world bargain bin are cratering." Owen Thomas of Valleywag writes: The business of brokering ads is failing advertisers and publishers. Advertisers don't want to spray their ads across the Web; they want to target them to the right audiences. Publishers, meanwhile, would like to see their products earning uninsulting rates. But what is sold cheaply is valued …
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Media Entities Rockin’ The Gold Teeth
Two of the nation's most prominent African-American media organizations--Radio One (a division of Interactive One) and AllHipHop.com--today announced a five year deal to create the largest and most scaleable online advertising network targeting African-American consumers. The combined traffic of both entities will give advertisers access to more than 4 million monthly unique visitors and over 500 million page …
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Content-Creator Buys Sunday Night Block
Media Rights Capitol, a content company backed by WPP, Goldman Sachs and AT&T has purchased the Sunday night slot from ailing CW network, which is jointly owned by CBS Corp. and Time Warner. The Wall Street Journal says, it's "unusual" to sell a stake in a block of prime-time programming to an outside entity. Prime-time viewership on major English-language broadcast networks is down 9.6%, to an average of 8.3 million …
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Online Display Space Heating Up
Microsoft wasn't willing to pay a premium for Yahoo, a company that would have helped them compete against Google, but the Redmond software titan still intends to move aggressively into online advertising. BusinessWeek has the story : It may be impossible to catch Google in search advertising. The company dominates the market, taking in 77% of the revenues from those little text ads that show up alongside the results …
The Bloatosphere Has Lots of Room for Real Reporting
Journalists Marc Glaser and William Bastone discuss Barstone's site, The Smoking Gun and topics related, on NPR's MediaShift site. The Smoking Gun started 11 years ago as a side project for Village Voice organized-crime reporter William Bastone. It has since been sold to Time Warner, but its core mission and staff size hasn’t changed; it’s still three folks running the show, hunting down incriminating documents and …
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Wired Reaches For The Moon
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today. "The mission of this magazine is the same as it was in 1993 when it was founded," he told me. "We're NOT about technology -- we're about how technology is changing the world." He explained that Wired has two objectives for all of its stories: "Amaze us, and tell us …
Journey to the Deepest Reaches of Internet Land
According to The New York Times marketers are looking increasingly to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising; others, called vertical ad networks, include sites that focus on one subject, like travel or sports. Imran Khan, an Internet analyst at JPMorgan Chase, estimates the top 20 ad networks earned $2 billion in 2007, or 14 percent of the …
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