Here's some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up with a polo shirt designed to allow you to advertise for yourself, your mood, your interests. A …
“So, You Want Two Beds?”
Atlanta Constitution Journal explores the city's niche marketing efforts. City boosters are taking the journalists — who write for the nation's gay and lesbian newspapers, magazines and Web sites — to dinner at gay-owned and gay-friendly restaurants; to meetings with gay and lesbian entrepreneurs; and to visit neighborhoods where openly gay residents can live without harassment. It is the latest in a string of …
Women Like Gadgets. Who Knew?
There is no digital divide between the sexes, according to this USA Today article: An Oxygen Network survey released Tuesday found that more than three out of four women said they'd choose the TV over a diamond solitaire necklace. Women preferred a top-of-the-line cellphone to designer shoes by a similar margin. And a little white iPod narrowly trumped a little black dress. These are among the results of the Girls …
Macy’s Has No Pride
Consumerist reports that Macy's in Boston, under pressure from a conservative group, has removed two male mannequins, one wearing a rainbow flag. The display was meant to support Boston Pride, a nine-day gay pride event. In related news, Coors Brewing Co. has no such qualms. …
Belong To The Tribe For As Little As $220
Building community around your brand, online and off, is today the core activity of most progressive marketers. Two ambitious Brits, who may or may not give a hoot about such things, have put their own community building idea into play. According to LA Times: Two 26-year-old British entrepreneurs, Ben Keene (a.k.a. Chief Bengazi) and Mark James (a.k.a. Chief Marika), are seeking 5,000 people to join Tribewanted.com, …
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New Valley Startup May Eat In To Conference Attendance
courtesy of Flickr user, adactio Valleyschwag, not to be confused with Gawker Media's Valley Wag, is preparing to meet the needs of nerds everywhere. Out here in the Valley (Silicon Valley, that is) we're well known for cookin' up a mean tech company. But our real legacy is our schwag--the t-shirts, ballcaps, notepads, stickers, keychains, and other booty blaring the slogans that create new industries (and sometimes …
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Kids Today
If you market to tweens or teens, hopefully you know where to find them. Tina Wells, CEO of Buzz Marketing Group knows. In an OMMA article she says: Teens and tweens are drawn to Web sites that engage them on multiple interactive platforms, hold their ever-shrinking attention span, and give them a reason to come back. Wells names the following sites as teen and tween havens: uthtv.com, omnik.com, absolutepunk.net, …
Struggling For The Right Word
Imagine how hard copywriters would work if the ads they created became more expensive by the word. Consider the following on real estate classified ads from New York Daily News: Luxury is out. Old-World Elegance is in. As the city's real estate market slows, even the want ads must work harder. Brokers are freshening up their verbiage and pumping up the volume in newspaper and Internet ads. Luxury is one of the words …