Martin Krejci of Stink has just finished another visual treat, this time to promote the launch of the new Nokia N8 via Wieden + Kennedy/London. …
Continue Reading about It’s Not Just A Phone, It’s A Platform For Adventure And Invention →
By David Burn
Martin Krejci of Stink has just finished another visual treat, this time to promote the launch of the new Nokia N8 via Wieden + Kennedy/London. …
Continue Reading about It’s Not Just A Phone, It’s A Platform For Adventure And Invention →
By David Burn
Creature and the Sherry Council of America have undertaken a countrywide tour to recruit members to the Secret Sherry Society via secret cocktail parties. So far, stops have included Boston, New Orleans, Washington, DC and Seattle...the rest are of course...secret. The campaign includes print, online, guerilla and alternative forms of advertising. To get the word out in each city, messages were hidden in alt …
By David Burn
Let's take a look at this new advertising technology from Solve Media. Solve Media from Solve Media on Vimeo. I think this new media offering has some potential. It makes CAPTCHA easier to use, which people will appreciate, and it heightens brand recall by getting people to write out brand specific lines and/or calls to action. [via Media Memo by Peter Kafka] …
Continue Reading about A Cognitive Approach To Online Advertising →
By David Burn
Scantily-clad and well-oiled builders feature in Sell! Sell!'s first TV work for MyBuilder.com, as part of a campaign launching across TV, VOD, online and print. MyBuilder.com Commercial from Sell! Sell! on Vimeo. Sell! Sell! creative director Vic Polkinghorne said, "We knew it was important to start them out with an idea that communicated what the site does, but in a way that's arresting enough to demand attention …
Continue Reading about It’s Okay, They’ll Wear Work Clothes On The Job →
By David Burn
To show just how important taking vacation is, Royal Caribbean's agency of record JWT New York, has created videos encouraging people to get off the hamster wheel and take time to recharge. According to their press release, Royal Caribbean and JWT "hope to shift societal beliefs and behavior with regards to vacation taking. It's a monumental task, but it's time that someone stepped forward on behalf of the American …
By David Burn
Xerox helps companies get ready for "real business." I didn't know there was any other kind. Are you in an unreal business? You are? Well, maybe Xerox can help. Young & Rubicam's new global case study campaign for Xerox features many well known brands including Marriott Hotels & Resorts, Target, Procter & Gamble, The New York Mets, Ducati and the University of Notre Dame, with more to come. …
Continue Reading about Xerox Says Managing Documents Isn’t Your Game, So Don’t Play It →
By David Burn
Scion and Attik teamed up to address young, predominantly male drivers with numerous initiatives aimed at driving online searches for "the machine," and building intrigue around the 2011 Scion tC sports coupe. Scion tC "Take On the Machine" from ATTIK on Vimeo. "In essence, our campaign presents 'the machine' as a menacing city, and it invites fans to get behind the wheel of a 2011 Scion tC to take it on," Attik's …
Continue Reading about Scion Borrows From Bladerunner To Promote Its New Model →
By David Burn
It's opening night for the NFL. A perfect time to have a closer look at these DirecTV Sunday Ticket spots from Deutsch. [via Make the Logo Bigger] …
Continue Reading about In A Highly Mobile Society, Neighbors Sometimes Have Competing Interests →
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