IKEA is the latest in a string of marketers to deploy a faux web site to create buzz for their brand. Seattle agency, Wong Doody unleashed Skyhigh Airlines to make fun of high cost carriers (they have Alaska Airlines as a client); more recently Wieden + Kennedy's NYC office teased gamers with Beta-7, a faux fan site that drew a lot of attention; plus you have the kids in Coconut Grove toying with Burger King fans via …
China Says Internet Is No Game
from Wired: China has closed 1,600 internet cafes and fined operators a total of $12 million for letting children play violent games and for other violations, the government said. The announcement came amid a campaign launched in March to reduce or eliminate sex and violence in websites, video games and other material that Communist leaders consider harmful to public morality. Investigators have inspected 1.8 million …
Human Voices Will Make The Brand Voice Vital
"Will consumer blogs bypass professional advertising agencies?" -Rance Crain* in Crain's Ad Age The publisher of Ad Age considers consumers' power to shape brand images on their own today, in both positive and negative ways. He wonders if consumer-run sites will become more meaningful to brands than anything their ad agency or internal communications department might ever create. These are good questions. I'd like …
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Delta Airlines Grounds Blogger
The BBC reports that Delta Airlines suspended, Ellen Simonetti, a flight attendant for innapropriate photos posted to her personal blog, Queen of Sky. When writing on her blog, Simonetti ensured she made no mention of which airline she worked for, and created fictional names for cities and companies. The airline's name was changed to Anonymous Airline and the city in which she was based was called Quirksville. A …
NY Times Continues To Investigate Blogs
from today's NY Times: Internet writers say they have been empowered by the Web to begin serving as a long-needed real-time check on mainstream outlets and reporters who they say wield too much power, sometimes irresponsibly and often with hidden partisan motives. "The traditional players, including the press, have lost some of the control or exclusive control they used to have," said Jay Rosen, chairman of the …
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Times Message To Bloggers: Extract Vitamin A Directly From Sun
Madison Avenue ponders the potential of web logs says Times. The lead: "WEB logs have had an astonishing season this year, enough to freckle the faces of bloggers who do not, as a rule, get much time outdoors. Although political blogs have received the most attention, advertising agencies and communications professionals are using blogs to create discussion about ideas within their industries." Nat Ives, the …
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Wired Keeps It Fresh
Walking Our Talk
"Blogging is not about starring in a conversation, it's about having a conversation with stars!" -Steve Rubel of Micro Persuasion When speaking with Lewis Lazare of the Sun Times last week, he called AdPulp a gossip site. He also wanted to know why we chose the word, "Pulp" and if you read his piece on us, he clearly would like to see more lurid content in these pages. I suspect there will be some juicy details from …