This week two notable communications organizations have used our comments as a dumping place for their handmade Spam. How thoughtful of them. Today's "perp" left nothing but a URL in our comments. Earlier in the week a staffer at a Midwestern agency used our comments to blatantly promote a project near and dear to him. In both cases the unwanted comments were deposited in threads that had nothing whatsoever to do …
The Science Of Selling On Blogs
NYT: Seed Media, which produces science publications in print and online, is seeking to broaden its audience - and its appeal to advertisers - by introducing a network of blogs, or Web journals, devoted to science and science-related subjects. The network is to be made available on a Web site, scienceblogs.com, that is now operating in beta, or test, mode. The Web site will initially bring together 15 blogs bearing …
Post Shuts Indecent Dissent Off Like A Faucet (There Are Filters For That)
NYT: The Washington Post shut one of its blogs yesterday, saying it had drawn too many personal attacks, profanity and hate mail directed at the paper's ombudsman. The closing was the second by a major newspaper in recent months. An experiment in allowing the public to edit editorials in The Los Angeles Times lasted just two days in June before it was shut because pornographic material was being posted on the …
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They Say They’re Good
Agency personnel, in a first, are speaking out in defense of their bad marketing blogs. They say they're good. Grey to Jaffe: I appreciate you taking notice of the fliptomexico.com website. But, as a member of the agency who created the campaign, I'd like to correct a few of your misconceptions. Why didn't we link it to frontier's website? Because this campaign isn't from Frontier. It's not written in their voice. …
SPAM Tracking
I'm conflicted. When is trackback spam spam, and when is it okay, if ever? We received three such TBs this morning, all from M-ook: Guide to modern living The site is an Amazon Associate, and all its entries are geared to sell the online giant's ever-expanding universe of products. I don't really have a problem with that, but here's what makes it spam—there's no reference to our original post in their post. That's …
Make Your Customer Relations Efforts 100% Transparent
Fortune Small Business is running a piece on Umbria, a market research firm in Boulder that designs software to find useful consumer intelligence on the Internet. Izze Beverage, a 45-employee Boulder company that makes sparkling fruit juices, recently engaged Umbria to track what bloggers were saying about rival brands. When a blogger had a bad fruit juice experience with one of his competitors, the result was often …
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Charlie Don’t Type
Another fake blog has reared its anthropomorphic head. This time it's written by a dolphin named Flip, care of Frontier Airlines. Here is Flip's opening salvo: Good citizens of Denver, welcome to my Blog! I hope you like it, because it's really hard to type with flippers. Dumb. [via Jaffe Juice] …
Getting The Choir To Sing
Digital and direct marketing powerhouse, Digitas, recently conducted a study of online behavior. Marianne Oglo posted some of the findings on Digital Hive, the blog from the agency's brand planning department. One of the more polarizing observations gleaned from our mini-ethnographies involves consumers perceptions of blogs. We witnessed a pervasive “blogs are for liberals” attitude among consumers residing in …