It should come as no surprise that a lifestyle magazine would fall in love with advertising, and those who make it and place it. In their annual run down of the best places to work (available on news stands now), Chicago Magazine, gives first place to DDB; FCB comes in at #11; Draft is #17 and BBDO gets an honorable mention. The total field covers but 25 firms, so percentage wise advertising agencies rank incredibly …
Euro RSCG Has Steffan And That’s More Than Most
Euro RSCG has been in the news this week. The New York office is struggling to hold the Intel account, reportedly worth a cool 300 mil. Out west, creative hot shop, Black Rocket which sold an 80 percent interest to the Parisians a few years ago say they now want their shop back. But Havas rightly has some desire to hold on to this entity. Not pretty. In Chicago the shop has been beaten down with client departures. …
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No Bombs On These Dots
Digitas just completed the first acquisition in its 24-year history, the $160 million stock-for-stock purchase of Modem Media. Starting with the open of the market on Monday, the combined company will be listed on the Nasdaq under the symbol DTAS, and Modem shares (MMPT) will cease to be traded. …