MIAMI, Jan. 26 /CNW/ -- Bob Jeffrey, Worldwide CEO of JWT, the largest advertising agency in the U.S. and the fourth largest in the world, today introduced a new agency point of view that recognizes that time is at a premium, and advertising needs to focus on buying people's time. "Time is the new currency," said Jeffrey. "Our job is to ensure that more people spend more time with our clients' brands. We need to …
Dance With Them That Brung Ya
"It wasn't a wonderful year for Chicago's advertising industry. In fact, it was a pretty lousy 12 months, marked mostly by advertising accounts leaving town, ad agencies shrinking their staffs (yet again), and an overall feeling of lethargy that didn't keep Chicago on the radar screen when many would-be clients went searching for new agencies. It's hard, admittedly, to bring in exciting new clients -- to say nothing …
Thanks Pop
Rubin Postaer + Associates' Chicago office is merging with Euro RSCG Chicago. The Santa Monica-based agency will keep a field office in the Chicago market in order to help service its Honda and Acura business. The remainder of accounts, and staff, are headed to Euro RSCG in a move that seems likely to benefit all parties. Larry Postaer and Gerry Rubin are the founders and principals of RPA. Steffan Postaer, president …
C-K Pours Money Into Empty Tank
from Lewis Lazare: After spending what some sources said was upwards of a whopping $700,000 on an elaborate pitch, Cramer-Krasselt/Chicago has failed to land the whopper piece of new business. On Tuesday the agency was notified it had lost out in its bid for the $240 million Kia Motors America account. C-K was one of four finalists for the business after Kia executives earlier this year launched an agency review …
West Wayne Thaws Out
Adweek reports Minneapolis-based Buffalo Wild Wings is flying south to West Wayne with their $2 million account. West Wayne has offices in Tampa and Atlanta. West Wayne is also the agency famed Minneapolis copywriter, Luke Sullivan, fled to a few years ago. I'm not exactly sure where Mr. Sullivan, author of Hey Whipple Squeeze This, is today. I want to say GSD+M in Austin. Maybe a reader can verify that for us. …
Portuguese Agency Puts It All On The Blog
TBWA Portugal has a blog. I can't read it, but I salute their efforts, just the same. Oh, they also do great work, like their surf dude peers in Playa Del Rey. Unique outdoor placement for Amnesty International. …
Continue Reading about Portuguese Agency Puts It All On The Blog →
Goat Cheese Sales Expected To Soar
Euro RSCG Chicago, an agency on the mend, has won a $2 million account without a review. According to Adweek, European crackers brand, Wasa, offers some interesting creative opportunities and serves as the first small step toward rebuilding the shop, executives said. "A snowball starts small at the top of the hill," said the Havas shop's President and Chief Creative Office, Steffan Postaer. …
Irreconcilable Differences Belong In Divorce Court
Crispin Porter + Bogusky has resigned the Ikea account, citing irreconcilable differences over the company's marketing plan, according to Adweek. "For quite some time, it has been clear to us that we do not share the same vision for Ikea's business," CP+B said in a statement on Monday. "While we pride ourselves on the longevity of our client relationships, we also believe that it is in neither parties best interest …
Continue Reading about Irreconcilable Differences Belong In Divorce Court →