According to The New York Times, American ad men and ad women are increasingly taking to the beach with balls that don't float. Bocce, the genteel Italian sport once played exclusively by leathery men in alabaster outfits on courts made of crushed seashells, has been adopted by young professionals. One hundred men and women, most of whom work in the advertising industry, play in the Los Angeles chapter of the Beach …
Emerging From The Wasp’s Nest
Hiding out in the Home & Garden section of The New York Times, is a story about one man's radical downsizing. Michael Gates Gill, who once made about $160,000 a year as an advertising executive at JWT and who now earns around $10.50 an hour making coffee at Starbucks, has written a book called How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else, and it is so admiring of the firm, one …
Curse A Client. Drive Away In A Porsche.
Ad Age is running a story that will encourage adholes everywhere. It seems Cramer-Krasselt CEO Peter Krivkovich had some choice words for former client CareerBuilder after being told the No. 1 jobs site was putting its account in review following a poor performance in the USA Today Super Bowl Ad Meter poll. "There are a few times in your life when you have to tell someone to fuck off and mean it," Mr. Krivkovich said …
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On Bloom’s Bullshit Meter (A Place You Don’t Want To Be)
Joseph Jaffe, President and Chief Interrupter at Crayon, on the changes his company is undergoing: crayon relaunches itself today as a conversational marketing company, specializing in helping its clients engage advertising-weary consumers through the power of community, dialogue and partnership. Think of crayon as a cross between a think tank and a strategic consultancy, with one major difference. Unlike most (if …
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“Advertising Is Poison Gas. It Should Knock You On Your Ass.”
[George Lois care of AMCTV.COM] …
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Creating Cultural Change Through Marketing
John Winsor weighs in on his first 90 days at Crispin Porter & Bogusky. His Boulder-based firm, Radar Communications, was acquired by Crispin last spring. CP+B is an incredibly entrepreneurial place. While it creates some manic energy it also has intensity around the creative process that is so necessary for anything great to happen. This place is truly focused on creating cultural change through marketing. I'm …
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Breathing Digital
In another sign that digital creatives are hot shit today, Jean-Marie Dru, the chairman of Omnicom Group's TBWA Worldwide, flew from his office in New York to Halifax, Nova Scotia, for lunch. His task: sealing a top-secret deal to lure Colleen DeCourcy, then top digital executive at WPP Group's JWT. The Wall Street Journal (paid sub. req.) asked DeCourcy, who is now chief digital officer for TBWA about training …
Spending Shortfalls Leave Digital Strategies Dragging
Adweek senior writer Joan Voight spoke with Tom Bedecarré, CEO of AKQA in San Francisco. Mostly the interview is about advertising in China, but here's some of what Bedecarré, 51, says about the need for a digital champion on the client side who can marshall the funds needed to run a vigorous interactive program: If you are a consumer product company and your digital budget is less than 15 percent of the total …
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