Steffan Postaer has taken to writing about his agency, Euro RSCG/Chicago, and other topics, on his new blog, Gods of Advertising. The blog's subhead is "We make you want what you don't need." One of Postaer's first posts, "The True Meaning of Integration" paints a pretty rosy picture (but hey, cheerleading is part of the job). Integration. Unification. Call it what you will. As many of you know I’ve likened it to …
Happy New Year George
The context for this contextual advertising dust up, or why this is here. Hat tip to High Jive. …
Hanging A Shingle Is Risky Business
Sally Hogshead shares a story about founding Robaire & Hogshead in 1998 that's instructive for others considering an entrepreneurial venture. My heart ka-boomed in my chest as we stood outside the building, preparing to sign the lease. I turned to my business partner, took a breath, and nervously said I couldn’t go through with it. Not because the building’s recent remodel from a mechanic’s garage left much to be …
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Left Brain, Meet Right Brain
Maurice Lévy gets more press than any ad man on the planet. And it's mostly favorable. Fast Company's Linda Tischler did manage to offer this criticism: Maurice Lévy confesses over cappuccino at a New York hotel, the only reason he got into the ad business was to chase skirt. Although, in his native France, that insight into the man's character would hardly pass as criticism. Thankfully, Tischler dug for more …
Omnicom Struggling To Diversify
“Madison Avenue is afraid of the dark.” -Nat King Cole in 1954 According to Crain's New York Business, Omnicom will spend $1.25 million over five years to fund a group of diversity experts. The mission of the Omnicom Diversity Development Advisory Committee is to identify and attract minority talent to its agencies, develop outreach programs to elevate the profile of the ad industry within the minority community, and …
It’s Official, We’re In The Media Arts Business
By changing his title from chairman and chief creative officer to global director of media arts, TBWA's Lee Clow is making a point about the future direction of the agency business. "The next few years, which I have described as the next 'creative revolution,' are going to be the most exciting the advertising business has ever seen." [via Adweek] …
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Lévy As Renaissance Man
Publicis Groupe CEO, Maurice Lévy, was asked by Vint Cerf, internet pioneer and chief evangelist at Google, to peer into the magic looking glass and describe the future of technology. The Guardian has his response. Five years is an eternity in technology, but from our vantage point a few things are clear about what the internet and internet advertising will look like in 2012. One, virtually all media will be …
Marin County Agency Makes A Funny
[Duncan/Channon spoof via The Bullshit Observer] …