It appears Alex Bogusky and Chuck Porter have written a diet book that argues for the use of a 9-inch plate at every meal, which can decrease one's caloric intake by 30 to 35 percent. Sounds like a good idea, but what if one stacks said 9-inch plate a mile high with starches and other fattening foods? …
It’s Mostly Garbage
I could give you a dozen or more reasons why advertising sucks, but there's no need. There's no need because there's an entire blog dedicated to the topic. "RestrictionsApply" at Why Advertising Sucks spells it out pretty nicely. I blame my dad for making me realize the truth. He once asked me the following: “How is it that you, as an advertising professional, spend so much time, energy, sleepless nights, lost …
Koepke & Jensen
Gary Koepke and Lance Jensen of Modernista got their pictures in the paper. USA Today also helps the nation get to know these creative characters a bit better. About Lance Jensen Age: 45. Big-deal job prior to founding Modernista: Executive vice president, group creative director, Arnold Worldwide (Volkswagen's "Drivers Wanted" campaign). Favorite downtime activity: "We don't have much downtime." Favorite vacation …
Imagine A World Where Advertising Awards Go to the Brand and Agency, Not to Individuals Therein
Adweek has been reaching out to the ad community for thought pieces. They're running one now from Mark Wnek, chairman and chief creative officer at Lowe. He says stop worrying so much about who gets credit for an idea. In his book Good to Great, Jim Collins begins his chapter on Level 5 leadership with a beautiful quote from Harry S Truman: "You can accomplish anything in life, provided that you do not care who gets …
Ad People Are Creative People (mostly)
When presenting agency capabilities, how often do you stretch beyond the org chart? Sure, you determine some points of difference and place catchy epigrams on Power Point slides, but these steps, although necessary, don't properly capture your company. How could they? You need human beings for that job. The Wall Street Journal has an interesting story, where Atlanta shop SuperGroup was pitching The Weather …
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Renny’s “Rampant Kudzu of ‘You-Ness'”
Renny Gleeson of W+K wants to know how we manage to tend to our personal brand(s) and our online workflow. This is what he does: Here I am sitting in Finland, sipping from the hotel wifi, and I've got skype, twhirl, work webmail, gmail, yahoo mail, twitter, netvibes and Facebook live - and in this multiplicity, watching 'Friend Feed' choke, flail and self-reference itself. And I still have to figure out how to force …
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And You May Ask Yourself, Where Does That Highway Go?
The following video is the work of Howard Pyle, creative director at Local Theory, the New York boutique that created and produced the Nokia Young Lions film competition sponsorship campaign. MTV plans to use some of this footage in an upcoming special on Cannes. Nokia Nseries sponsored the Young Lions film competition, providing mobile cameras (the Nokia N93i) that the teams used to create 30 second commercials on …
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Epigramatic for the People
"Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword." -E.B. White, "Truth in Advertising," The New Yorker So begins The Happy Soul Industry, by …