Schoenie, a.k.a. Jonathan Schoenberg, sure knows how to get attention for his clients and his Boulder-based agency. I mean, it's not everyday that The New York Times takes note of creative for a regional bank. "If we could make people smile, that would be great," said Jonathan Schoenberg, a creative director at TDA Advertising and Design in Boulder, Colo., which created a campaign for FirstBank that offers the …
Free Idea for Dan Wieden
What's wrong with this picture? A - The man's name is spelled wrong B - The man has but one "connection" C - The man simply has no need for social networks On this last point, I'd like to linger. I have no idea if the real Dan Wieden signed up to use LinkedIn. Maybe an assistant did it for him and mistakenly spelled his name wrong. Who knows? What's interesting is whether or not a person in Dan Wieden's Nikes would …
Heard It In A Love Song, Can’t Be Wrong
Mark Wnek, chairman and chief creative officer at Lowe/New York, is in love with mcgarrybowen, as his Hallmark card of an Adweek column makes perfectly clear. Allow me to transport you to the Starrett-Lehigh Building in Manhattan's Chelsea district and the offices of mcgarrybowen. In the middle of all the doom and gloom, this powerhouse has just been bought by Japanese giant Dentsu for a rumored $200 million. That's …
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Digital Nomads Invent New Sport: Extreme Telecommuting
Mike Elgan, writing in ComputerWorld, paints a pretty third world picture set against the foreboding first world sky. When your company changes its policy and allows you to telecommute, and when meetings are conducted online instead of in-person, you might be freed to live in another country for a few months, or even a year or two. The financial advantage of this can be enormous. You can take advantage of the digital …
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Something Is Happening Here, But You Don’t Know What It Is
Ideas can come from anywhere. How many times have you heard that one? Richard Huntington of Adliterate has heard it one too many times and is therefore out to rebut this "pernicious and destructive cliche." Maybe the odd idea can come from anywhere but from whom are breathtaking strategic, creative and executional ideas more likely to come? Who is more likely to be the architect of a ground breaking piece of …
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Talking Business Over Pumpkin Pie
Last Thursday, as we gathered around our closest friends and family, we hopefully all found many things to be thankful for. Steffan Postaer, for one, used the holiday to reflect on how thankful he is for his career in advertising (which appears to be going quite well). No matter how tawdry and desperate things can get in Ad Land there is simply no other vocation I would prefer. For over 20 years advertising has been …
Digital Knights Profiled In Sunday Glossy
The New York Times Magazine conducted a fireside chat with three of digital marketing's poster boys—Lars Bastholm of AKQA; Benjamin Palmer of Barbarian Group; and Robert Rasmussen of R/GA. Jack Hitt, who leads the discussion for the Times wonders if these guys (and other like them) are "potentially presiding over the dissolution of our business, like everybody else in the media." Here's the group's …
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What It Means To “Live The Brand”
Indra Nooyi, PepsiCo Inc.'s chairman and chief executive, is drinking the Pepsi and then some. WSJ: Which PepsiCo products do you eat and drink? Ms. Nooyi: Most days for breakfast I have a bowl of plain Quaker oatmeal and a glass of Tropicana juice with lots of pulp. At lunch, I have to have Lay's Kettle chips, slightly heated. You heat them for about 10 or 15 seconds. One of my favorite drinks is Mirinda Orange, …