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Continue Reading about Super Bowl XLV Commercials: First Half Highlights →
By David Burn
By David Burn
With all the focus on today's Super Bowl commercials, it's easy to lose sight of the real reason for the mass audience. NFL Football. Thankfully, my friend Charlie Quirk, an account executive at Overland Agency in Portland, published a piece on his site and Bleacher Report about how both the Green Bay Packers and the Pittsburgh Steelers are two of the strongest team brands in all of professional sports. In order to …
Continue Reading about Look To The Field For Long Lasting Brand Value →
By David Burn
Chevy is running 11 Super Bowl ads today. Here's a handful for your pre- and post-game enjoyment: Previously on AdPulp: Super Bowl XLV Commercial: Hot For Teacher …
Continue Reading about Chevy Puts The Hammer Down On Super Bowl Sunday →
By David Burn
Note the Nebraska license plates at the end of this spot. Was this Super Bowl commercial shot in Omaha? …
By David Burn
Why rent a home with HomeAway.com for your next vacation? "Because hotels hate your guts." I like copy that bites, and the above line is a juicy bite, even though it'll be hard to hear that line over all the loud conversations at today's Super Bowl parties. …
Continue Reading about Super Bowl XLV Commercial: Test Baby →
By David Burn
Diddy and Janis is kind of a strange mashup. But I like all the pretty cars. …
Continue Reading about Super Bowl XLV Commercial: Oh Lord, Won’t You Buy Her A Mercedez-Benz →
By David Burn
And coming in with 2.5 million pre-game views on YouTube, Whoa, Black Betty. Nice work, Deutsch. …
Continue Reading about Super Bowl XLV Commercial: 12,568,824 Views And The Game Hasn’t Started →
By David Burn
Have you been wondering what Alex Bogusky would do with himself after retiring from the advertising juggernaut with his name on it? Well, wonder no more. He's creating a "new capitalist brand" to help us "transition from competitive advantage to collaborative advantage." The brand is called Common. Here's the presentation deck. You can also watch Bogusky present the deck. Introducing COMMONView more presentations …
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