Social media marketing and analytics provider, Lift9, sees some needle movement in the wine industry. For instance: * 700,000 people watch wine related videos each month. * Over 7000 wine tweets/ day * Over 1300 wine bloggers * The wine experience has become portable with over 300 iPhone apps. Wine is a topic with many passionate fans, so it's only natural that these passionistas would take to the Social Web. I did …
Dear Hyperlocal Ad Blogger, Come Out, Come Out, Wherever Your Are
Since moving to the Pacific Northwest in August of 2008, I've made it a point to cover ad news from this region. Hence, the ongoing series: "Spotlight on NW Creative." Now another ad blog wants to source ad bloggers in my city, and yours, to join their new hyperlocal blog network. You know, like Gothamist or MetBlogs, but for ad wonks. As a member of The Egotist Network, a local ad blogger will "hit the ground …
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Tossing Light Entertainment In The Old Shopping Cart
According to Ad Age, Tesco, Britain's biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, a sign that it knows well the fact that we're all in the media business today. The movie venture's first project, a film of Jackie Collins' new novel, Paris Connections, about a series of murders of size-zero models, is already in pre-production. In an …
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Bud Light Cues The Good Old Laugh Track
Anheuser-Busch, the world's largest brewer by revenue, will air five minutes worth of commercials during the Super Bowl on February 7th. According to The Wall Street Journal, several new Bud Light ads will debut with a newly created tagline, "Here we go." The line is meant to show that Bud Light is a "catalyst for a good time," says Keith Levy, Anheuser-Busch's vice president for marketing. The commercials will be a …
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No-Effing Way: Man Jumps From Brooklyn Bridge Into Huge, Barge-Top Peanut Butter Cup
Brian Morrissey over at Adfreak does a nice job of pointing out just how popular this kind of viral video is today. The no-effing-way YouTube genre is becoming old hat to marketers. It stretches back to Nike's "Touch of Gold" and includes such gems as Marc Ecko's "Still Free," Nike's Kobe Bryant jumps a car, Ray Ban's sunglasses catcher, and most recently, Nestlé's Shawn Johnson backflipping over a speeding bobsled. …
You’re Invited To Steve’s iPad
In advance of today's product announcement from Apple, Forbes spoke to some people in the ad biz to get their take on what the iPad means for marketers. Jeremy Lockhorn, director of emerging media at digital agency Razorfish, believes the iPad will enable richer interactive experiences. "When viewing an episode of TV's Mad Men, for example, consumers could tap on objects, such as Don Draper's hat, to get more …
Super Bowl Commercials, Like Feature Films, Get Their Own Trailers
On Sunday February 7th, the Bridgestone brand will unveil two new commercials--"Whale of a Tale" and "Your Tires or Your Life"--during Super Bowl XLIV. Here's a trailer for one spot: And here's the "making of" footage, where you can see how glamorous Super Bowl spot making really is. BTW, Patrick Murray and Bill Cochran work for The Richards Group in Dallas, TX. …
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Do Not Attempt
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