Whether it’s a rental replacement for a Conestoga wagon, a horse with more horsepower, or a friendly voice to answer history’s first phone call, Enterprise is always there in the new “Always Ahead Of The Times” campaign.
Directed by Working Stiff’s Matt Pittroff and produced by St. Louis-based The Big Tree with creative services by the Cannonball Agency, the spots take a cheeky look at pioneer history by playing with the space-time continuum and infusing Enterprise’s ethos of service into known situations from the past.
“By re-creating these historical events, I hoped we had a chance of stopping time, if even for a few hours,” said Working Stiff Executive Producer Steve Blair. And while they couldn’t stop time, the shared history between The Big Tree, Working Stiff, and Cannonball proved essential. “Our long-standing relationship allows us to collaborate both creatively and logistically,” said Pittroff.
“Matt Pittroff is my go-to director,” said The Big Tree Executive Producer Larry Israel. “We’ve been working together for years. As always, this production went off without a hitch. No pun intended.”
Client: Enterprise Rent-A-Car
Agency: The Big Tree
Executive Producer: Larry Israel
Creative Services: Cannonball Agency
Production Company: Working Stiff
Director: Matt Pittroff
Executive Producer: Steve Blair
Director of Photography: Andy Lilien
Production Designer: Philip Duffin
Costume Designer: Bobbie Mannix
Editorial Company: 90 Degrees West