eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.
It’s always nice to see what you already suspected validated in graph form, though I have to admit I’m partial to the Venn diagram.
I’ve definitely found this to be truw with my freelance work – I’ve consistently found the best work through word of mouth.