Adpulp

Advertising News and Know-How

You are here: Home / Travel/Tourism Marketing / Weclome To Fresno, The Pathway To Other Cool Places

By

Weclome To Fresno, The Pathway To Other Cool Places

According to USA TODAY, the city of Fresno, Calif. is investing in its image.
fresno_sign.jpg

For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip.
The city is fighting back, starting with a $1.2 million marketing campaign with the slogan: “Be World-Class. Be Fresno.”

I’m all for putting one’s best foot forward, but it sounds like Fresno needs to be real while it’s “being Fresno.” If that $1.2 million went to improving the product–in this case the city itself–word might get out, and we all know word-of-mouth is the best advertising any product or service can have.

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments

  1. Ryan Norris says

    I saw Jay Leno the other night and the new slogan didn’t stop him to have a crack at Fresno again.
    “The city is fighting back, starting with a $1.2 million marketing campaign with the slogan: “Be World-Class. Be Fresno.”
    Actually, I think it’s money well spent since marketing is a battle for the minds; Provided they follow it up with real improvements in the city itself.

  2. adpuppet says

    I agree that the money would be better spent elsewhere, though wonder if the city is victimizing itself without realizing that there’s even anything’s wrong at all.