Hoovers is a serious company that a lot of people respect. Which is why these commercials don’t make any sense to me. There’s no big idea here and the writing and acting is forced.
The company’s redesigned Web site does a much better job communicating brand value.
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.