Have you ever been tasked with selling mattresses? It’s the stuff of newspaper circulars and badvertising on late night TV.
Which makes me like this Serta brand campaign from Doner even more.
http://youtu.be/Q3JIOMVhRZk
An agency with retail chops can butter its bread with work like this. It’s humorous, offbeat and memorable.
http://youtu.be/0y4ILGWFIzg
The challenge here is to interest buyers/sleepers in a new technology. New bed technologies, in and of themselves, are not particularly interesting.
But a good night of restful sleep sure is.
http://youtu.be/oXi87mqsPxk
