Inimitable George “Adscam” Parker took a look at Howard “I own FCB now” Draft’s video interview from Cannes. Typically, he is not impressed.
He goes on and on about how he’s still learning about creating the world’s greatest agency, whilst taking the credit for the South African branch of FCB picking up a couple of gongs. He also says that after being in the business for over 30 years, nothing’s changed. I couldn’t figure out if he thought that was good or bad. Or, even if he fucking cared. Lots of bullshit about everything being in silos and how his mission was to break up the silos – Why do these BDA CEO’s always end up saying the same fucking thing?
Because George, it’s the speech they give themselves in front of their steamed up mirror each morning before heading into the office where people smarter than them work on the accounts they’ve been sly enough to wrangle.
Another Cannes attendee and presenter, Rob Campbell, describes the sun-drenched ego fest thusly, “It’s absolute and total wank … but as absolute and total wank goes, it’s fun!”
If you don’t get pickpocketed by the hoods. It’s not exactly the France of Trintignant, Bardot and Truffaut any more.
David
funnily enough, if you look at the archives, Adweek did another interview with Howard “The Gorilla” Draft at Cannes last year. He still talks shit and goes on about the merger of Draft and FCB and how they are going to change the world of advertising. Typical BDA bullshit. Wouldn’t it be nice if one day a CEO of a BDA actually said something original?
Cheers/George
Catch 22 there Georeg: If they were in the habit of saying something original, they’d never wind up as CEO of a BDA.
Nicer still, albeit rarer, if one day a CEO of a BDA actually did something original.