I’ve been puzzling over the Volvo wedding campaign ever since this ad first appeared on TV. A dude with a beard sits in the back seat and gazes lovingly into his navel…
https://youtu.be/a76y8OoDy90
Okay, then what? Who are all these people? When and where was the wedding? Where’s the bride?
I know. Lots of unanswered questions, which leads one to wonder just what Grey/NewYork is up to here.
Thankfully, we now have an “explainer video” to consider.
https://youtu.be/1Q0ePBvH18c
Is this the right way to sell a Twin Engine Plug-in Hybrid Luxury SUV? Suggesting that you too have an important wedding to attend and that the car to get you there is an eco-conscious Volvo?
I guess sales figures will answer that before too long.
In the meantime, here’s an ad that may interest people in buying a Volvo XC90.
https://youtu.be/4wRBRIfPQd8
