Here’s some copy we can all pay attention to:
“Ideas are scary.
They come into this world ugly and messy.
Ideas are frightening because they threaten what is known.
They are the natural born enemy of the way things are.”
Damn. That is impressive.
Let’s see it in action…
http://youtu.be/sfmQvc6tB1o
The personification of a scary idea, as rendered by GE and BBDO New York.
This is one of those, “I wish I made it” spots.
