Steve Strauss, writing in American Express’ OPEN Forum, notes that Tillamook Ice Cream leveraged Facebook to create the brand’s new TV advertising.
The Oregon dairy asked their Facebook fans what they thought of when they took their first bite of Tillamook Ice Cream. People posted some great stories, so much so that the dairy decided to use those testimonials as the basis for their campaign.
Tillamook aslo used Facebook to help cast the spots. Strauss, who is small business lawyer, columnist, author and speaker concludes that it’s “not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with you.”
See more dairy goodness at Tillamook Fan Club.
