One of the biggest business headlines of 2020: Salesforce just purchased Slack, a work messaging app, for $27.7 billion.
According to Seeking Alpha: “Tech companies have had a phenomenal year and Salesforce is no different. Its shares are up 100% since the lows experienced at the start of March. There are good reasons for this. The increasing digitization of business has contributed to the proliferation of data builds which, in turn, has increased demand for Salesforce’s services.”
“The increasing digitization of business” is also an opaque concept.
How does increasing digitization of business help to solve real-life business problems? Sometimes, you need a commercial to explain. This is a commercial…
“This Is A Mask” is a tribute to private partnerships for the public good.
The video was made by kaboom productions.
“We were honored to collaborate with Salesforce on this meaningful project that highlights ingenuity and intention,” says kaboom executive producer and founder, lauren schwartz. “Aligning all voices in the process from the start, and harnessing key creative partners from our collective, we were able to help Salesforce illuminate this gigantic, heroic effort.”
“The team at Salesforce, including Jenn Wang and Kaitlin Pleas were among the most amazing partners we’ve ever collaborated with,” adds schwartz, “and we hope the film inspires others to help where they can.”
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