Tabañero and LA-based creative agency Pitch are out with a new regional advertising campaign, now running in California and Florida. It’s the first brand campaign for the hot sauce company.
https://youtu.be/mBGLTyqzqxU
Apparently, Tabañero’s intense flavors make ‘foodgasms’ possible. I’ll need to test the product before I can endorse that point of view.
Pitch also found a brand partner for Tabañero in popular food and drink blog, FOODBEAST. The partnership with FOODBEAST includes digital and video content for the web and social media, as well as a cookbook called The Tabasutra, which will be available on August 18th.
