I love when the creative darlings tackle experiential marketing and content. Their adoption lends gloss to the categories and makes it all the more likely that the practices will become mainstream over time.
According to Ad Age, Mother is extremely active in these pursuits.
For Pot Noodle, the London agency has created a branded musical, which will open at the Edinburgh Fringe Festival on Aug. 1.
For Eurostar (the company that operates the passenger train service from London through the Channel Tunnel to France and mainland Europe), Mother made Somers Town, a project that won best film at the Edinburgh and Berlin film festivals, and best actor award at Tribeca.
For Pimm’s, the Diageo-owned alcohol drink brand, Mother is launching Pimm’s Summerfest, a five-day comedy festival in London. Mother also masterminded Pimm’s headline sponsorship of the Latitude Festival in Suffolk this month, which included a Pimm’s double-decker bus serving the drink, Pimm’s picnics, croquet and a Pimm’s bar on an island.
