Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers’ insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I’d say the spot appeals more to daydreamers than hipsters, but one thing’s for sure, there are zero product attributes or reasons to drink Strongbow delivered here.
About David Burn
David is co-founder, editor, and publisher of Adpulp.com. He wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.