Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming and does nothing to address the global hunger crisis.
The Dole Sunshine Company is bringing attention to the impact of food waste on malnutrition and food insecurity and driving action to reduce it. The food company’s Malnutrition Labels campaign rolls out during Hunger Action Month.
“For a company that believes good nutrition should be like sunshine, available and accessible for all – the food we waste is an important area to create change around. We live in a world where we have enough food for everyone yet waste one-third of it,” says Rupen Desai, global CMO, Dole Sunshine Company.
Beyond the ad campaign, Dole and City Harvest are partnering to rescue and deliver more than 280,000 pounds of food to New Yorkers in need. This is big news with real impact in the world, brought to life by a food brand.
“In a city like New York, we constantly avoid looking at the piles of trash that surround us most days. The simplicity of the idea is that it actually makes people stop, look, and think about the real impact of food waste in this city,” says Rolando Cordova, co-founder and chief creative officer, Lanfranco & Cordova, NYC, who partnered with Dole to create the campaign.
Dole has also released a Zero Waste Guide that includes tips, recipes, and more helpful tools for consumers to combat food waste in their homes.