“Everybody will start to cheer when you put on your sailing shoes.” –Robert Palmer
Sperry Topsider is the favorite summertime footwear of WASPy sailors from Nantucket to Coronado.
It’s great to have a built-in audience—and with 80 years in business, Sperry has one—but how does the boat shoe expand its footprint beyond the boarding school set?
Here’s is one move in the right direction, care of the brand’s in-house team.
https://youtu.be/hYVYFQGSauY
I like a demonstration video when it is this well done. We all know how to tie our shoes, but something as simple as this can be elevated, as it is here.
Minneapolis-based creative agency mono is also on the job.
https://youtu.be/1Ht5em9WajY
This is the first work coming out of Sperry’s partnership with mono, which was recently named agency of record.
