Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time's thunder. According to Peter Dahlström and David Edelman of McKinsey, "the coming era of ‘on-demand’ marketing" will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can I?: They will want to do truly new things as disparate …
Continue Reading about Have You Stoked Your Frictionless Data Feeds Today? →
