American exceptionalism is a strange concept to build a car commercial on. Even for Detroit. It makes me think the Koch brothers are financing this new Cadillac ELR campaign, covertly of course. How else to account for the brazenness of the socio-political speech? Cadillac and its agency, Rogue (a group culled from three IPG agencies—Hill Holliday, Lowe and Campbell Ewald) want to stand out and this work …
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