Sign Off, Dine-In, Bon Appetit. This summer, Stella Artois wants people to recognize that home is where the dinner party is.
In this new campaign the beverage brand highlights the need for consumers to flip their mindset – and their tables – to once again savor the meal occasion. Too much work from home makes Johnny a dull boy.
“Many of us have normalized eating meals whenever it’s most convenient and sometimes even in the midst of our workload,” said Lauren Denowitz, U.S. Head of Marketing, Stella Artois. “Stella Artois wants to help pour life back into these everyday meals and inspire consumers to bring the joy and connection that comes with sharing at-home dining experiences.”
Song by Blood, Sweat & Tears
The music chosen and licensed for this spot is spot-on. Here is the original.
Here’s the remake.