Creative goes way beyond advertising. For instance, when you go the extra mile to providing tangible value, you are being creative. There are as many ways to do this as there are creative people working for forward thinking companies. With this in mind, I’d like to draw your attention for a moment to the work of Hood River’s Full Sail Brewing Company.
According to The Oregonian, Full Sail was honored by the State of Oregon for their outstanding commitment to sustainable business practices.
“Our brewery’s amazing location nestled between the Columbia River and
the snow-capped peak of Mt. Hood, in Hood River, Oregon makes us all feel a deep connection for our surroundings. Employees are the owners at Full Sail – and because Oregon is our home – we feel empowered to run the brewery in the most responsible manner every day. As much as we are committed to brew great beers, we are also committed to our community. It would be impossible to live and work in the Columbia River Gorge and not be inspired by the sheer beauty of the place. It is the blue skies, green forests, snow-capped mountains and pristine rivers surrounding us that insure our dedication,” added Jamie Emmerson, Full Sail’s Executive Brewmaster.
It enough to make a man thirsty for Oregon kind beer.
Learn more via the brewery’s press release.
What goes around comes around, and it’s good to see Full Sail get some recognition for going above and beyond, even when no one is looking.