I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad.
The book combines a simple illustrated story with video from the Aquarium, along with an image gallery and a quick quiz. Kids are sure to love this, making it a perfect traffic driver to the Aquarium.
Seattle’s Copacino+Fujikado created the book and an out-of home campaign which features the Edwin character.
Here’s my question to all you parents of little children out there: Is this the future of kids’ books? Will we always need some interactive/video component to keep their attention?
