Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400.
It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread vaccinations) continues to determine the need for responsible conduct. Fans will be asked to keep six feet apart from others throughout the venue, and all guests will be screened before entering the facility at staggered entry times and will be required to wear face coverings.
A Rich History of Burning Rubber
Goodyear has a rich history at Darlington Raceway. The tire company conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in 1959’s Southern 500 with driver Jim Reed.
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“Goodyear is one of the most iconic brands in the history of motorsports, so we are proud to name our spring NASCAR Cup Series race at Darlington Raceway the Goodyear 400,” said Darlington President Kerry Tharp.
Tweet to Win Limited-Edition Throwback Posters
The tire company produced a select run of throwback posters (which you might win by entering the brand’s social media-based sweeps).
As the “Exclusive Tire Supplier” for NASCAR’s top three series, Goodyear is the longest-running continuous partner in NASCAR history. Goodyear produces more than 100,000 tires for NASCAR’s top three series every year, and each tire is custom-built by the hands of passionate Goodyear associates in Akron, Ohio – Goodyear’s global headquarters.
