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Social Media Rumblings

Social media consultant Brian Oberkirch is not fond of TechCrunch’s oversimplified Kevin v. Evan post. And Oberkirch didn’t like Kent Newsome’s post on the 5 stages of blogging much better.
So what does Oberkirch like?

I actually think the ‘King of the Mountain’ approach to tracking startups is disrespectful to the idea of entrepreneurship. Like every new thing has to be an ‘x-killer’ or it doesn’t merit review. I believe in the power of unique user experiences to create lots of value and, therefore, lots of new businesses. I believe in the connective power of the Web to create a truly global community and market for the quirkiest of ideas. I believe that lifetimes are measured out in coffee spoons and not deposit slips, and I will talk about the Web accordingly.
And I will fly the flags of my friends who are living examples of just this sort of thing: Ben Brown, Adaptive Path, Satisfaction, Amit Gupta, Mule Design, Dogster and on & on.

One of the things not said by Oberkirch is this: When a site like TechCrunch rockets into orbit, it leaves its grassroots community behind. TechCrunch, one might argue, is now mainstream media.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  1. Brian Oberkirch says

    In what world is TechCrunch mainstream? Such a world may be too geeky even for me. One of the least interesting things Mike & co. could do is to start acting like an old skool media outlet.
    However loud their voice at present, that Website is the hub for several hundred thousand people who are interested in certain kind of Web apps and startups. That’s the value — much more so that retrenching in the boring kinds of horse race write-ups that make other tech pubs so useless for people who want to make stuff.
    More O’Reilly, less CNET.

  2. David Burn says

    Brian, you move at internet speed!
    Perhaps I need to clarify. By “mainstream” I don’t mean Michael’s blog is the People Magazine of technology. I do mean he’s not as concerned with fostering community as someone like yourself, or myself. I’m not saying it’s a bad thing. If AdPulp had that kind of traffic, I’d be more concerned with keeping the income rolling in. It’s just the nature of things.