A candy named Fling? No this isn’t an April Fool’s joke. It’s a new product from Mars–its first new candy brand since Twix was introduced nearly 20 years ago.
According to Ad Age, Mars’ Fling will likely compete head to head with Hershey’s Bliss, an updated, up-market Kiss, aimed squarely at women.
Where Fling will not compete is Cannes, One Show and the rest. Camera angle trickery is the best BBDO/New York can do for an important product launch? I doubt it, but that’s what’s being produced and run.
