WordPress is the world’s most dominant content management system. According to W3techs, WordPress has 58.55% of the CMS market share — more than all other systems (eg, Drupal, Joomla) combined.
Did you know that some of the most successful companies in the world prefer WordPress as their CMS, including TED, NBC, CNN, TechCrunch, People magazine, the NFL, CBS Radio, and UPS? Adpulp also runs on WordPress.
In “Do Anything,” its first national brand campaign since launching over a decade ago, the CMS worked with New York agency Interesting Development, reports Angela Natividad for Muse by Clio.
Wix, GoDaddy
Depending on how dedicated you are to learning every aspect of making a winning site, including executing a content strategy that delivers a live audience, you can live your publishing dream. Can you also make money? That’s a difficult economic question to answer.
This we do know…DIY micro-media has been all the rage for a decade plus, which is nothing when considering the birth of a new industry. We’re still feeling the first flash of lightning followed by the long low rumble of thunder.
Where was the newspaper business at 15? Where was radio, film or TV? Where is publishing on the Internet? It’s all developing at a quickened pace—the content, marketing plans, exit strategies, and so on. In a dynamic setting like this, it’s important that your tools blend into the background because they just work.
WordPress, when it’s administered by a professional, just works and that’s a big relief to the editors, writers and sales teams at media companies large and small.
Since You Can Do Anything, You May As Well Dream Big, or Small, Which Can Also Be Big
Here’s a long copy print ad from the new campaign. It’s written from the point-of-view of a mad scientist who is intent on making a shrink ray and ushering in world peace.
