Have you seen Denny’s new ad with Tony Sirico, channeling his Sopranos persona Paulie “Walnuts,” paying for a fast food breakfast with phony money?
So, how would you rate that ad on a scale of 1 – 10? More importantly, what criteria did you use to arrive at your decision?
I have my own list, but I’m really interested in what you all in the industry use. And let’s not play the ROI card. Someone had to evaluate it and approve it prior to seeing the results. How’d they go about it? What was their thought process?
