Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience.
The agency’s client, Karlovačko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time.
First, let’s see the adaptation:
Now, let’s view the original:
The TV commercial was directed by a BAFTA Best Film winner, Niall McCormick, a Scotsman who has been living in Zagreb for almost two decades.
The music is authored by Tamara Obrovac, a Croatian musician, the Porin winner, nominated for BBC 3 World Music Award, whose music expression fits perfectly into this story.
Karlovačko is a popular beer in Croatia and Bosnia-Herzegovina. It is the signature product of brewer Karlovačka Pivovara, a Heineken International subsidiary, located in the city of Karlovac.