I’ll never tire of showcasing well written long copy. It’s not something one sees much of today, but when it works it works. And Ground Zero knows how to work it. Here’s the sum total of their newly undesigned, non sticky Web site:
I love how it ends. “Imagine where we’d be if we’d had a plan.” That’s poetry coming from a corporation.
[via Spike @ Brains on Fire, an identity firm with its own story to tell]
