Brand Flakes for Breakfast points to this Pepsi Max campaign posted on AdGoodness.
The works comes from BBDO, Düsseldorf.
A person named “scarabin” commenting on AdGoodness says, “this is FUCKED UP. there are 35,000 suicides in america each year. this is an incredibly callous way to sell a can of soda.”
Agreed, but this creative is also strategically dead on, and it delivers the brand promise—that there’s just this one lonely calorie—in a novel fashion.
