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Paul Arden Writes Again

Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye:
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Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book “It’s Not How Good You Are, It’s How Good You Want To Be” was quite a word-of-mouth success when it came out.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.

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  1. Darren Woolley says

    Has anyone else noticed that Paul Arden is a huge fan of scam advertising as a way to win creative awards and build your reputation?
    In his other book, “It’s not how good you are, it’s how good you want to be” on page 99 he gives Junior Account Handlers instructions on how to defraud client funds to pay for speculative creative ads that if the client doesn’t like you can run yourself on an Irish radio station and then enter into awards for fame and fortune.
    In a industry that constantly struggles for credibility with clients, this coming from such a luminjary is very disappointing.