Adpulp

Advertising News and Know-How

Advertising News and Know-How Since 2004

Learn from the Legends

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Dove Evolution vs. Fair And Lovely: Could You Create Both?

[UPDATE 7/5/07] If you came from the link on TalentZoo.com, welcome. I think this is simply a very interesting comparison of how one company, albeit a conglomerate, markets its products in different cultures and countries. Well, Dove Evolution won big at Cannes, as many predicted. From Adweek: "It's a big idea, beautiful execution and a powerful story for Dove to tell," said Bob Scarpelli, jury president of the Film …

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Perez Hilton’s Paparazzi Problems

Gossip blogger, Perez Hilton, whose real name is Mario Lavandeira, is fighting lawsuits by paparazzi and others who claim he posts their photos and video content on his site without permission, according to The Wall Street Journal (paid sub. req.). His web site routinely posts tabloid photos of celebrities and adds scribbled commentary and rudimentary doodles. Mr. Lavandeira defends his actions, saying his …

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Lining Up The Dots

CreditCheck.com sold at auction in New York City today for $3,000,000. Seniors.com fetched $1,800,000. And so on. Probably my favorite of the lot is Cantaloupe.com, which sold for $25,000—not bad for a melon. [UPDATE] The Wall Street Journal (paid sub. req.) is reporting that Business.com (the business and the domain) is now on the auction block, and could fetch anywhere between $300 million and $400 million. …

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For Timex, It’s Time To Acquire More Shelf Space

According to The Wall Street Journal, Timex—the brand that takes a licking and keeps on ticking—is keeping some pretty fancy company these days. This morning, family-owned Salvatore Ferragamo SpA will open the doors of its medieval palazzo on the banks of the Arno River in Florence to Timex Group Chief Executive Joe Santana, who is expected to unveil a deal whereby the U.S.-based company will produce high-end watches …

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Wankers Get A Tan

Inimitable George "Adscam" Parker took a look at Howard "I own FCB now" Draft's video interview from Cannes. Typically, he is not impressed. He goes on and on about how he's still learning about creating the world's greatest agency, whilst taking the credit for the South African branch of FCB picking up a couple of gongs. He also says that after being in the business for over 30 years, nothing's changed. I couldn't …

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Skin Whitening Ad Makes My Skin Crawl

Okay, for decades women all over the world have been guilt-tripped by advertising into changing their looks. But, wow, seeing this spot is just...well...take a look: It's just so...blatant. I'm guessing the Cannes judges fawning over the Dove "Evolution" spot won't be talking about the cultural impact of this one. [UPDATE] I didn't know this: The "Fair & Lovely" Skin Whitening brand? It's owned by Unilever--same as …

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What Do You Do When You Don’t Get Paid For Freelance Work?

Okay, here's an open question for all of you. I did some freelance work for an ad agency late last year. Two separate jobs for $900 apiece. I was paid for one, but not the other. I have the agency's PO issued for the unpaid job, dated January of this year. I have been steadily (once every two weeks or so) inquiring and emailing to the accounting department (and occasionally to an account person who deals with this …

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Poetry Powerful Enough To Go Viral

Ernie Schenck is jazzed about JWT's animated poetry project, featuring the work of former U.S. Poet Laureate, Billy Collins. It is mesmerizing work. According to a Fast Company feature from June 2006, the project grew out of Rosemarie Ryan's and Ty Montague's efforts to revitalize JWT and their desire to see creative for creative's sake. Toby Barlow, the firm's executive creative director took his bosses' wishes to …

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