Advertising News and Know-How
From The New York Post: If everyone has a price, Fergie's is $4 million. The 32-year-old Black Eyed Peas singer is the first global star to consent to product placement in her songs - agreeing to include the provocative clothing line Candie's in her lyrics. Is this just a 21st century way of jingle writing? While Chevy is appropriating the lyrics of folks who already used the brand in songs, this is a little …
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By David Burn
Eco-warrior, poet and educator Gary Snyder asks that you know where your water comes from. Literally. He wants you to determine which lake or river it comes from and via which drainage. Of course, this is something every person knew as a matter of survival before the concept of modern plumbing. Now, Charles Fishman writing for Fast Company, updates Snyder's quest for the bottled water age. Bottled water is often …
By David Burn
For some non-coastal bias, visit Whitewater, Wisconsin's finest marketing blog, Fly-Over Marketing. …
By David Burn
I wouldn't say Los Angeles is the friendliest of American cities, but 180 Amsterdam seems to be making a place for itself. According to Adweek, the agency is settling in to their Santa Monica digs (above a yoga studio). Last fall, the consumer electronics giant Sony awarded its U.S. business to the agency, which is teaming up on the account with BBDO. This was the incentive 180 needed to expand, and in early 2007, it …
By David Burn
Lee Gomes brings Power Point into focus for readers of the WSJ's Career Journal. Robert Gaskins was the visionary entrepreneur who in the mid-1980s realized that the huge but largely invisible market for preparing business slides was a perfect match for the coming generation of graphics-oriented computers. With major programming done by Dennis Austin, an old chum, PowerPoint 1.0 for Macs came out in 1987. Later that …
By David Burn
Catherine Remoussenard, senior professor in human resources and change management at the Burgundy School of Business in Dijon, France debunks some myths about organizational change. Don't assume that organizations are naturally dynamic. Organizations reflect the people who constitute them -- as a whole they are inclined to inertia. In part this reflects the fragmented nature of organizations. At every level and in …
By David Burn
Event Design Magazine featured Eduardo Braniff, the ceo and creative director of Imagination USA in March, but I just stumbled across the article yesterday. Braniff on left Describing his firm, Braniff says, “Being a consultancy reinforces us to be, first and foremost, a thought-leading enterprise. It’s a deliberate use of language. We solve problems, craft solutions, and understand situations. We use design and …
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By David Burn
The recording industry is looking more thug-like as each day passes. According to several sources, including Wired's Listening Post, Universal Music Group, the largest recording business in the world, will not sign its annual contract with Apple to sell its music in the iTunes store (the 3rd largest music retailer in the U.S.). The move is meant to pressure Apple into a deal where they would share revenue earned on …
Continue Reading about When It Comes To Music, I’m Label Conscious →
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