Social media consultant Brian Oberkirch is not fond of TechCrunch's oversimplified Kevin v. Evan post. And Oberkirch didn't like Kent Newsome's post on the 5 stages of blogging much better. So what does Oberkirch like? I actually think the ‘King of the Mountain’ approach to tracking startups is disrespectful to the idea of entrepreneurship. Like every new thing has to be an ‘x-killer’ or it doesn’t merit review. I …
Pee-Free Seats!
David Polinchock, Chief Experience Officer at Brand Experience Lab kindly thought to share with us this video from Silverjet, which cleverly showcases an important new offering from the airline. …
All You Need Is…Luvs?!?
Apparently so. Here's the press release is all its marketing-speak glory: Featuring one of the most familiar songs in music recording history, the new execution, created by Saatchi & Saatchi, marks the first time the Luvs brand has taken traditional diaper television advertising to the next level by bundling it with a highly-recognizable song that moms of all ages know and love. This national ad campaign will be …
The Garage That Rocked The Web
USA Today profiles Susan Wojcicki in today's Tech section. Wojcicki is the woman who rented her garage to two Stanford students intent on building a better search engine. Wojcicki is also Google employee No. 18 and the woman who invented AdSense. "It was a really novel idea at the time to serve ads that were targeted dynamically" to a specific Web page, says Wojcicki, sitting in a conference room at the "Googleplex" …
In A Global Market, Corporate Reputations Need Polishing
Over at BusinessWeek, there's a great article about corporations, their images and reputations, and whether those reputations affect their stock price. Many investment pros scoff at suggestions they can be influenced by image manipulation. And to most CEOs, corporate image is not something to fret about—at least, not until a crisis erupts, like an options scandal, employee class action, or ecological disaster. Even …
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Everyday People Making Media…What’s Happening Here?
eMarketer's front page offers two interesting counterpoints this morning. In one article, UGC Not Critical for Many Marketers, only 12% of senior marketing staff on the client side said UGC (also known as consumer-generated media, or CGM) was "very important." In another report, titled User-Generated Content: Will Web 2.0 Pay Its Way?, eMarketer estimates that US user-generated content sites will earn $4.3 billion …
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Why Ad Peeps Keep Anonymous Blogs
Agency Tart is an anonymous account executive at an anonymous agency in an anonymous city (probably NYC). Sometimes all this anonymity bugs me, but not this time. Here's her Independence Day finger in the eye: Did you ask our permission to take off work this week? That’s what a client said when I told him on Monday that I would be out of the office Wednesday - Monday for a short vacation, but would be available by …
It’s 2007.5, Best Have A Widget In Your Portfolio
The Wall Street Journal picked up on a study by Alloy Media + Marketing that reveals kids attitudes toward advertising on "their" social networking pages. Not surprisingly, preteens and teenagers don't like banner ads and other interruptions from marketers. But the study found that in the right circumstances kids enjoy playing with ad-related features on their personal pages in social-networking Web sites. Rabbit …
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