Advertising News and Know-How
By David Burn
Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s. Goodness Mfg. has no clients yet, but the agency is open to "any account that pays the bills," said creative director Tom Adams. Crispin's Chief Creative …
Continue Reading about Manufacturing Goodness By The Beach →
By David Burn
Bruce Nussbaum, assistant managing editor at BusinessWeek, gave a speech on innovation and design at Royal College of Art in London recently. Here's one of the ideas he offered: Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest way. If you are in the myth-making business, you don’t need design. You need a great ad …
By David Burn
"I say, follow your bliss and don't be afraid, and doors will open where you didn't know they were going to be." - Joseph Campbell New Belgium Brewing of Fort Collins, CO has reissued a classic motivational line--Follow Your Bliss--uttered by Joseph Campbell to self-realized persons everywhere. The brewer's twist is Follow Your Folly. According to this stray PDF found on e-BusinessEthics.com, the line wasn't a hit …
Continue Reading about New Belgium Finds Its Folly And Asks You To Do The Same →
By David Burn
Here's some copy from the Attus Apparel website, used to differentiate their product offerings from the rest. Your typical polo’s have little animals, crests, etc. embroidered on the chest that serves as nothing more than an advertising tool for the clothing co, and also serves as a status symbol for the wearer. We came up with a polo shirt designed to allow you to advertise for yourself, your mood, your interests. A …
By David Burn
John Hardy is not your typical captain of industry. In 1997, when Hardy acquired the land in Nusa Penida (near Bali) for his rapidly expanding business, it was still rice fields. Hardy was concerned about converting food-producing land, so the design studio is also an organic farm, complete with livestock—cows, goats, poultry, rabbits—and fish ponds. The paths are paved in river stones and lined with tall sugar cane. …
Continue Reading about John Hardy’s Sustainable Advertising →
Well, I guess my hometown baseball team didn't have much luck with the "90 days same-as-cash" ticket financing scheme. So now it's on to the next genius idea: Here are some of the mouth-watering details: Kick back and relax this summer in the Braves new All-You-Can-Eat Seats! Purchase a Basic Package and enjoy UNLIMITED ballpark fare including Hot Dogs, Nachos, peanuts, popcorn and Coca-Cola products...all for …
Continue Reading about Atlanta Braves Promote Field Of Trans-Fatty Dreams →
By David Burn
Subversives working for the larger good make me happy. Therefore, I'm happy to learn that a mere week after the launch of Apple's iPhone, hackers are busy "fixing" its flaws. According to The Wall Street Journal (paid sub. req.), the most popular hack so far is targeted at the requirement that all iPhone users sign a wireless-service contract with AT&T. Several hackers have posted on the Web step-by-step instructions …
By David Burn
Actor and writer, Lisa Donovan, a.k.a. "Lisa Nova", rocks. Her YouTube channel has over 42,000 subscribers and 2 million plus page views. I don't know what her take is on embedding ads into her videos, but if I was a brand manager with a youth-oriented product or service, I'd sure like to find out. …
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