Author, speaker and creative consultant, Annette Moser-Wellman, is coming from a soulful place. In a recent post on her new blog she reminds us that there's much more to life than material possessions, status, promotions, award-winning campaigns and the like. There's a new American dream. Working on projects that matter and pursuing work we are passionate about have become the gold-standard of a life well-lived. …
Copy On The Ropes
“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.” -Howard Gossage Axmith McIntyre Wicht copywriter and creative director, Brian Howlett, penned a piece for the July issue of Communication Arts that argues copy is dead. The war, you see, is long past lost. The alphabet is stone cold—copywriting is dead. People don’t read. Not your art director. Not your …
Modern Media Maven With The Mostest
Adweek interviewed Arianna Huffington, whose site The Huffington Post draws 3.5 million unique readers a month. Here are a few highlights: Q: Do you consider yourself a brand, like Oprah or Martha Stewart? A: I consider the Huffington Post a brand. A brand is something others may consider you, but I still consider myself a human being. Q. When you launched your Web site, what surprised you most about the process? A. …
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State Of Georgia Sues Car Dealer, Dealer Blames Agency
From The Atlanta Journal-Constitution: About 10,000 Georgia car owners received what appeared to be an alarming flier from General Motors last fall. "Urgent Potential Recall Notice," the mailing announced in large, bold type. In fact, there was no recall. The flier wasn't even from GM. Instead, state regulators now say, it was the latest in a 16-year pattern of deceptive sales pitches by the largest car dealer based …
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Whatever Floats The Client’s Boat
To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I'm not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via Guerrilla Marketing defined] …
This Is The Life
Chivas recently launched This Is the Life on MSN.com. The web "channel" shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global Chivas-brand ambassadors. Unlike Bud.TV, …
Does The Public Relations Industry Have A PR Problem?
You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I've learned anything over the course of my 53 years in the business, it's that the most important tool any PR pro has is his or her reputation for personal ethics and integrity, qualities that are -- paradoxically -- too seldom associated with the public's perception of the industry. If the …
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Oh Say Can You See?
For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation's image is. A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state. In the U.S. itself, North Korea and Iran are seen as the biggest risks. However, the youngest American …
