This script would not have been written, nor sold to a client, two years ago. …
From DaVinci To Synarchy To Enfatico
WPP has yet another new name for its new agency created to handle Dell. Here's the official press release. WPP, one of the world's leading communications services groups, today announced that Project Da Vinci, the global marketing services firm being built with Dell Inc. as its first client, has a new permanent name and identity: Enfatico. In musical notation, Enfatico (pronounced en-FAH-ti-co) means play each note …
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Lace Up Your Cons And Dance
According to Ad Age, Converse commissioned reclusive Strokes' frontman, Julian Casablancas, to help celebrate the brand's 100th birthday. The home of Chuck Taylor is hoping a new song, "My Drive Thru," featuring Mr. Casablancas, Pharrell Williams and white-hot indie songstress Santogold, can renew the century-old shoe brand's status as the indie music scene's footwear of choice. Geoff Cottrill, chief marketing …
Ball of Brand Confusion
“Perfection of means and confusion of ends seem to characterize our age.” - Albert Einstein We are presently witnessing an unprecedented drive for perfection in the field of marketing. Each and every day a plethora of new emails, articles, case studies and blogs promise to help us optimize everything from search engine rankings and viral video awareness to ad campaign engagement and direct mail response rates. …
Drink Up, Hillary
Hillary Clinton is known to knock back a cocktail or two. Now with her campaign debts to pay off, Svedka vodka is helping out: Now that she's officially dropped out of the race, Svedka Vodka today will run a full-page ad in The New York Times offering a coupon that Clinton can redeem for a personal supply of the brand's vodka for the remainder of the election season. In memo form, the ad will thank Clinton for …
West L.A. Fadeaway
Looking for a chateau Twenty one rooms but one will do I don't want to buy it I just want to rent it for an hour or two - Hunter/Garcia Omnicom will pull creative out of the L.A. branch of BBDO West. "It's not difficult to have a large office in L.A.," said Andrew Robertson, president and CEO of BBDO Worldwide, New York. "All you have to have is a car account or Apple. However, if you don't have one of those, then …
Make Your Own Vids. Sell Your Own Ads.
According to Ad Age, content producers and the world's most popular video site are working together to become more successful. Professional content producers -- those who come equipped with their own ad-sales teams -- are now able to sell advertising on their YouTube channels. That includes the click-to-expand overlays that run across the bottoms of YouTube videos and display units on the page that hosts the video …
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News Flash
We all know how important it is to have an ironic t-shirt or two. According to The New York Times, even CNN has this trend figured out. T-shirts as a buzz marketing tool for CNN.com video were the idea of the Barbarian Group, an interactive advertising shop. …