According to Ad Age, an aptly named but relatively unknown Los Angeles agency just landed an important car account. Mitsubishi Motors America handed its $155 million U.S. creative account to a relative newcomer, Hollywood-based independent agency Traffic. Less than a year old and largely unknown, Traffic is part-owned by The Cimarron Group, but still has car credentials: The shop is led by co-chairmen Robert Farina …
Today In Twitterverse: In the Air Tonight
Susan Bratton is CEO and co-founder of Personal Life Media. …
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McCain Is Not A Mac–Or A PC
A few weeks ago, I wrote on Talent Zoo that despite the hype, there are still people who don't use the Net or care about new media. And for many, it's a choice, not a factor of age, class, or income. Apparently, this digital divide includes the man who wants to be the leader of the free world, John McCain. I think in 2008, our President doesn't need to be on Facebook all day, but he ought to know how to use a …
Character Sketches Needed
MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing on one of the book's characters to MySpaceTV or Coelho's MySpace page, and up to 15 winning submissions will be molded into a video "mash-up" called "The Experimental Witch." Users can also submit songs for a soundtrack to the film, with up to …
Striving For Perfection
Peter Seligmann, CEO-chairman of Conservation International, delivered a keynote address at Advertising Age's Green Conference in New York yesterday, telling brand managers it's okay to be not perfect. In the current environment, accusations of "greenwashing" have become the norm, but that's no excuse to sit on the sidelines. None of us are pure. None of your brands are pure," he said. "We need an aspiration to be …
Anchors Away
According to The Wall Street Journal, square pegs don't fit into round holes. Walt Disney Co.'s ABC News is close to scrapping the current format of its daily "World News" Webcast, an online version of the evening news anchored by Charles Gibson, which the network trumpeted as a major step into its digital future when it launched two years ago. Network executives and media buyers say that broadcast news suffers …
Social Media Is Counter-Intuitive And Other Neat Slides
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Minus 2.0
Hugh MacLeod can be counted on to deliver humorous material. He tends to drop it in a cartoon, but today we look at his latest list—"10 THINGS I HATE ABOUT WEB 2.0." I'll cherry pick a few for our purposes here: 1. Reconciling the huge gap between how interesting and important you tell your clients it all is, versus how interesting and important you actually find it all yourself. 5. The well-intentioned but misguided …